Take the think out of starting an online conversation.
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Social Media: Take the 'think' out of starting an online conversation.
7th November, Author: Rachel
Have you ever been at a business event and you've met someone who is on full transmit; full sales mode. They are so keen (excited) to exclaim the virtues of their products or services that the volume rises as they continue to inch their way into your private space: there may even be spittle.
This demonstration of bad business etiquette translates into the online world as well.
You might be bombarded with social media posts from businesses that sell, sell, sell. Sadly, they may not even do this particularly creatively.
How can you avoid becoming one of these shouters? How can you nurture engagement and build relationships with your posts?
It comes down to having a process. Plan your posts in advance; incorporate relevant themes and then schedule them at optimum times.
What to write about.
Please find a selection of 31 angles of approach.Inspiration enough for a whole month. Remember: By keeping social media in mind you'll probably notice things pop up that you can use for the following week, so keep a file that you can refer to.
1. Book review
It might be a book that's helped you in business, your
industry bible or a great holiday read. You don't even have to write the review.
Make a choice comment and then add a link to Amazon.
Inspirational, thought provoking or funny. And if you're
feeling creative use the free photo editing tool Picmonkey or Canva to add it
to an image.
3. National days/weeks
There seems to be a day or week for everything now, so find
one that fits with your business and post out about it using the relevant
4. Link to a related news article
The news channels are a never-ending source for content.
Google a key word and use the News category to find a related article.
5. A day in the life of...
Your followers are interested in what it takes to be you so
create a page on your website that goes through your typical day. You can do
this for all the members of your team or ask your business contacts to share
6. Tips, hints and ideas
These types of articles work well as they are concise, quick
to read and you're adding value for you readers. Hey, that's why we've written
this one! Write your own or if you're short on time link back to someone
7. Fact sheets and videos
Create fact sheets and/or videos to show how to use your product or even how not to use it!
8. Blog posts and articles on your website (new)
Adding content to your website is vital for SEO so when you upload a new blog or article use social media to drive traffic to the page.
9. Blog posts and articles on your website (recycle)
You no doubt took a lot of time and effort to write those
articles sitting on your website, so don't let them collect dust. If they
aren't time sensitive and the information is still relevant keep pointing
visitors to the page.
10. Industry exhibitions and events
You might be exhibiting, attending or just want to make
others aware of an event. Share the details with your followers and tag the
organiser and use the event's hashtag.
11. Comment on a related news story
If there's a current news story that relates to your business,
then show you are an industry expert by sharing your thoughts on the matter.
12. Promote workshops and events you are hosting
Post regularly leading up to an event that you're hosting.
Make each post different and use them to reveal guest speakers, prizes and
13. Case studies
These prove that you can do what you say you do. Compose a
series of questions for a select number of clients and add a page to your
website to show how your service/product helped them.
Use the short, snappy testimonials from clients as posts.
15. Guest blog
Ask a supplier or business contact whose opinions you value
to write a guest blog. Many jump at the chance to increase their profile by
sharing their knowledge and making new connections.
16. Tease of a new product/service
There's nothing more that people like than the chance to be
first to experience something new. Create a buzz by giving just enough away to
get them hooked.
17. Meet the team
Introduce a member of your team each month. There's a good
chance you've already got a page on your website, so no extra work needed.
18. Business awards and successes
Share your accolades and prove that you are the best at what
Throw-Back-Thursday (#TBT) is a weekly opportunity to look
back at the past and share a moment with your followers. It could be a photo,
story, article or event.
20. Your story
We all love a great story and your company's history is probably a best seller. Create a web page that charts the challenges and successes that you have experienced as well as what inspired you to start out and what advice you'd give to your younger self.
21. Finish the sentence
For a bit of fun encourage your followers to get creative
and invite them to finish a sentence or fill in the blanks.
22. Set a poll
Not only are polls good for engagement but they also help
you to do a bit of market research at the same time. Make them quick to answer
by using multiple choice, A, B, C or Yes/No answers.
23. Discounts, deals and promotions
Highlight your discounts, deals and promotions so your
followers can snap up a bargain.
24. Team news
Use every opportunity to celebrate your team?s successes.
Perhaps they've achieved a qualification or done something amazing for charity.
Make sure you let people know.
25. Post job adverts
By posting your current vacancies it shows followers and
competitors that you're a growing business.
26. Live events
There's a good chance that at some point in the month you
will attend a networking event, workshop, seminar or exhibition. Snap a photo,
post it out with a comment and don't forget to tag the organiser and use the
These are a great way of quickly conveying stats and data.
Share a relevant infographic or create your own using the free online tool
28. Share a link to your latest newsletter
Show that you are providing relevant and valuable content to
your readers on a regular basis by sharing a link to your latest newsletter.
29. Share a link to a newsletter sign-up form on your website
If you're posts are anything to go by then your newsletters
are going to be worth reading too. Encourage your followers to sign-up to your
newsletter by sharing a link that directs them to your sign-up form.
If you get asked the same questions on a regular basis then
go back to your FAQs, pick a question and answer it.
31. Share an industry related YouTube video
YouTube is said to be the 2nd most used search engine so if
you haven't got your own video to upload then there's probably a wealth of
related videos for your sector that you can share. Just don't get distracted by
those cute cat videos!
So, there you have it. A whole month's worth of tweets and
posts to keep your social media accounts animated, up-to-date and worth
following. Let us know how you get on.
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