create your own strategic marketing plan

Create your own


Marketing Plan

Tues 10 March 2020 09.30am - 12.30pm

Other dates available on request. Call us for details

Tues 10 March 2020 09.30am - 12.30pm

Other dates available on request. Call us for details

Get in Touch

Get in Touch

Don't miss our next event!

Do you wonder whether you are marketing your business in the most cost effective and successful way?

Most start-ups and small businesses spend large amounts of money on marketing activity that they can’t measure, probably can’t afford and don’t know even if they are working.

To give you back more control of your marketing process we are running a series of 4 interactive workshops to explain all the jargon and set you up with a bespoke plan for 2020. Join us at:

Folkestone or Rochester - Session 1 – 10 March 2020 – 09.30 – 12.00

Over the period of 4 fully interactive workshops we will build a personalised marketing strategy that works for your business. You will work alongside up to 4 other businesses during the sessions which will give you the chance to network and share ideas with like minded businesses.

Session 1
Intro and overview – 10 step process
Review your current marketing
Set your business vision
Goal setting for marketing success

Session 2
Setting overall goals
Swot analysis
Competitor analysis
Customer profiles
Customer needs

Session 3
Your USPs/ Core message
Pricing strategy
Smart Goals
Marketing Strategy / Marketing Mix
Marketing Activity plan

Session 4
Review of Marketing activity – low budget wins
Lead Gen planning
Measurement - success and failure
Analysis and ROI
Budget planning and measurement

Dates for workshop 2, 3 and 4 to be agreed as a group on the 10th.

Event details are as follows click on your preferred address to book tickets in Folkestone or Rochester:





£300 for four sessions

Tues 10 March (session 1 of 4) Folkestone or Rochester

9.30 am registration and networking. 12 noon finish

Beresfords Chartered Accountants, Castle House, Castle Hill Ave ,Folkestone CT20 2TQ


Studio 7, Halpern Conservancy Board Building, High Street, Rochester 23 Jan 2020

We look forward to welcoming you.


When and where:


Thursday 16th January 2020
9.30 - 12.30 GMT


Beresfords Chartered Accountants

Castle House, Castle Hill Ave
Folkestone, CT20 2TQ