How will Facebook's new Custom Audiences permission tool affect you?
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting. Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences.
Source: https://marketingland.com, 02 April 2018.
What affect does the Cambridge Analytica scandal have on the new GDPR regs?
Anybody with even a passing interest in the news has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title.
Source: www.adweek.com, 02 April 2018
The importance of concentrating on your core offering.
Mindful Chef has caught on to a new trend in eating - recipe boxes. They contain all the ingredients for an evening meal, which customers cook at home. The firm now delivers 20,000 meals a week. But as it was growing, founder Giles Humphries found the greatest challenge was fending off pressure from financial backers to diversify and sell a host of other things.
Source: www.bbc.co.uk, 02 April 2018
Maidstone Studio's Geoff Miles picks up top award
A media entrepreneur has received this year?s prestigious Kent Invicta Award for his contribution to the county's economy.
Kent County Council paid tribute to Geoff Miles, the chairman of Maidstone Studios, which is where shows such as Take Me Out on ITV and Do The Right Thing on Channel 5 are made.
Source: http://www.kentonline.co.uk, 15 March 2018.