Kent based restaurant was looking for marketing support to help with evening
out bookings to ensure a steady stream of regular business and raise their
profile in the local area to better effect.
Our marketing support
To develop the social media presence of this Indian
restaurant and build an audience of loyal followers
2015 to the present.
The client works a 14-hour day and is very involved
in the business so didn't have time or necessary energy to give to marketing
the restaurant. The restaurant has a
small and competitive potential catchment area.
look at their social media content and develop a consistent presence and
encourage traffic to the website and to the restaurant. We have worked with the client to create a calendar
of activity and a word bank of weekly content. We aim to promote
time of year relevant events and news stories to promote the restaurant.
In addition to developing their social
media content and presence, we have also created a close alliance with the
Bangladeshi Catering Association, a representative of 12 000 restaurants in the
UK, to campaign on pertinent issues that affect the sector.
Curry Lounge had 50 likers at the beginning of the
project. They now have 344.The Facebook community that has been created
has been an invaluable way for Payal to offer promotional offers as well as
advertise job vacancies
The next steps
We have continued to vary the content and encourage
engagement from the large community of likers we have built. We are
recommending improvements to his website and photo opportunities that can improve the relevance of his posts.
Influencer marketing is also a route we are exploring.
Our client said
Our restaurant is affected by seasonal changes in demand however
Smart Marketing have been helped me to even out the peaks and troughs. Coupled with this Alistair has helped to
explore the potential of other business ventures.